Introduction
Press release submission means publishing a formal announcement about your business through a distribution service or news site, so that journalists, bloggers and customers can find it. A release suits real events: a launch, an award, a partnership, a funding round, research findings or an opening.
It is often sold as a backlink method, which it is not. A release with nothing newsworthy in it earns little attention from anyone. This page lists distribution sites and is frank about what they can and cannot do.
What Is Press Release Submission?
A press release is a short, factual announcement written in a news style, with a headline, a dateline, key facts, a quote and company details. Submission means sending it to a free or paid distribution site, which publishes it and may pass it on to partner sites or media contacts.
Google’s guidance says that links in press releases or similar content distributed at scale, with optimised anchor text, can be a link scheme, and distributed links are generally nofollow or sponsored. The realistic value is awareness: a release can reach journalists, give your announcement a stable public record and appear in search for your brand name.
How Press Release Submission Works
- Decide whether you have genuine news, and what is new, for whom and why they should care.
- Write the release in plain, factual language, with the key point in the headline and first paragraph.
- Include a real quote, relevant details, a contact person and an accurate company description.
- Choose a distribution site that suits your sector and region, and check its guidelines, fees and link rules.
- Submit the release, answer any editorial queries and check the published version for errors.
- Follow up with journalists or bloggers directly where a personal pitch makes sense.
How to Choose Quality Press Release Sites
Look for editorial review, clear submission guidelines, a visible archive of recent releases and a sector or regional focus that matches yours. Be wary of sites that publish anything instantly, or that promise syndication to hundreds of outlets without naming them.
Understand the costs and the link terms before submitting, as many services charge per release and mark links nofollow. PA, DA and spam score are third-party estimates for the whole site, and a release’s value depends far more on whether the story is newsworthy and read by the right people.
Press Release Sites Database
How this list is maintained: each URL is a press release distribution or news publishing site. A URL is shown only after an automated check confirms it is reachable, is not parked and redirects to the same site; the check date is recorded internally. Fees, review rules and link policies change, so each site’s current terms must be checked before submitting. PA, DA and spam score are third-party metrics — they are shown only when taken from a documented source, otherwise as “—”. VKV GROUP does not measure these values itself.
The verified list is being prepared. We only publish a site after it has been checked, so this table is empty until that check is complete.
How to Use the List Responsibly
- Issue a release only when there is real news, not simply to place a link.
- Keep every claim factual and verifiable, and avoid promotional superlatives.
- Do not recycle the same release across many sites, or republish old news as new.
- Use a few natural, branded links, and do not repeat exact-match keyword anchors.
- Read each site’s terms, fees and link policy before you submit.
- Mark any paid or sponsored links with the appropriate attribute, and never pay for a promise of links.
Press Release Submission Best Practices
- Put the news in the headline and the first two sentences, in plain words.
- Include a named spokesperson, a direct quote and contact details so journalists can follow up.
- Add useful context such as figures, dates, images or a link to a fuller page on your site.
- Proofread carefully; errors in a published release are hard to correct.
- Keep an archive of releases on your own site, and measure results by coverage and enquiries.
Common Press Release Submission Mistakes
- Sending a release with no news value, such as a routine blog post.
- Using advertising language instead of a factual, neutral news style.
- Stuffing the text with keywords and keyword-anchored links.
- Sending the same release to dozens of sites in the hope that volume brings rankings.
- Making claims that cannot be checked or supported.
- Buying “guaranteed placement” or “guaranteed backlink” release packages.
Frequently Asked Questions
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